What‘s the concept?

EYE TO EYE Flashcards is both a learning tool, and a means of public engagement, that seeks to level the field of discourse and invite everyone to contribute to the conversations that matter most in our society.


These flashcards do not "dumb down" academic concepts — they stay true to the concepts while translating them into lay speech.


Using EYE TO EYE Flashcards, people from different walks of life can understand and take part in conversations that need to be had in our society — conversations on topics like gender and sex, climate change, institutional racism, health care, accessibility, education, foreign policy, and the economy. 

The box design of this prototype makes it easy to thumb the cards up, one at a time, during an event or conversation. Box color will change with each new deck topic.

The project seeks to raise visibility for academics and their concepts, while challenging them to reconsider the language they use to communicate their ideas. EYE TO EYE aims to broaden the audience for some of our society's most brilliant academic minds, while demonstrating that there is much that academics can learn in talking with a larger cross section of people than the 1.7% of Americans that hold PhDs. 

In addition to promoting the decks as a learning tool for private study, the flashcards can be used to hold live public audience events — similar to live talk shows — where the guests are established academics and "regular people" who, for the purposes of this project, are defined as the 89% of us who do not hold advanced degrees in this country.